Virginia Bottomley
Article Abstract:
Most people do not take enough exercise any more, according to secretary of state for health Virginia Bottomley. The government is responding by seeking ways of making exercise easier and more attractive and by ensuring that health information is available from a wide range of sources. She believes that having different bodies responsible for promoting health and fitness does not cause any problems, and she welcomes the many initiatives which are now being set up.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
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Hot off the press
Article Abstract:
Health clubs need to think carefully about exactly how they are going to market themselves, according to speakers at a recent seminar entitled 'A Media Guide to Success.' Advertising must reflect a real need, and the message must be presented in a compelling way. It is important to have an innovative approach, working on a core idea and changing the execution at various stages of the campaign.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
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Stephen Clifford
Article Abstract:
The Fitness Industry Association (FIA) and healthcare provider BUPA are to launch the BUPA Approved Health and Fitness Club Network on January 1 1995. BUPA's 3.5 million members are to be encouraged to use approved health clubs to take regular exercise. BUPA members will also receive one week trial period free at the club, followed by a 20% membership discount.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
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