Tourism marketing in an era of paradigm shift

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The article examines the relevance of three alternative marketing perspectives to the field of tourism marketing and suggests improving the present tourism marketing research.

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The roles of quality and intermediary constructs in determining festival attendees' behavioral intention

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The relationship between visitors' perceived service quality, value, satisfaction and behavioral intentions is examined and their results are presented.

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The effects of quality and satisfaction on awareness and behavioral intentions: exploring the role of a wine festival

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The article examines the vital role that wine festivals can play in promoting wine tourism and influence customer behavioral intentions.

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