Article Abstract:
Reaction in the tourist industry has been mixed regarding a new strategy for tourism in the UK put forward by National Heritage Secretary Virginia Bottomley in February 1997 in a report entitled 'Success Through Partnership.' The plan of action includes explorations of deregulation and workforce improvement measures, and looks for partnerships between the public and private sectors. It sets tough growth targets for the industry. Some tourism experts see the strategy as a milestone; others criticise it for failing to provide funding and for the lack of real action. The Labour Party has also issued a tourism strategy.
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Article Abstract:
The popularity of British youth culture abroad is increasing the number of young visitors to the UK. Expenditure on the youth market by 6 million visitors accounted for 2.66 billion pounds sterling in 1996. Fashion, music and clubs are seen as the major attractions for visitors, who made up 25% of tourists to the UK in 1996. Britain's image is being portrayed as young and trendy, with marketing campaigns focusing on music and fashion. Youth culture brochures, such as the British Tourist Authority's 'UK: The Guide,' cover topics ranging from football to eating out for young people.
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Article Abstract:
There has been a strong rise in the number of British people choosing to holiday within the UK rather than abroad. This trend has been fuelled by factors including hot summer weather and improved facilities for visitors. The English Tourist Board is keen to encourage this development, and believes that one way of doing so is to establish partnerships with travel agents to ensure that it is easy for people to book a holiday within the UK.
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