Take stock with teens shopping behavior

Article Abstract:

The survey conducted by Jeff Klinefelter of Piper Jaffray & co. and other researchers on teenage students of United States and Canada, to find out the fashion spending by students, reveals the necessity of understanding cultural differences and young customer preferences, in building brand equity.

Canada, Forecasts, trends, outlooks, Forecasts and trends, Practice, Surveys, Market trend/market analysis, Target marketing, Teenage consumers

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Fast facts about the greeting market

Article Abstract:

Facts and figures about the US greeting card market, most popular occasions, most popular cards etc. are presented.

Greeting cards, Greeting cards industry, Greeting card industry

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Word of mouth marketing really matters

Article Abstract:

The importance of word of mouth marketing in the success of a business is discussed.

Venture Analysis, Management, Usage, Marketing, Business enterprises, Company marketing practices, Publicity, Company business management

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subjects list: United States, Marketing research, Market research
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