Take stock with teens shopping behavior
Article Abstract:
The survey conducted by Jeff Klinefelter of Piper Jaffray & co. and other researchers on teenage students of United States and Canada, to find out the fashion spending by students, reveals the necessity of understanding cultural differences and young customer preferences, in building brand equity.
Publisher: Kane Communications, Inc.
Publication Name: Souvenirs, Gifts, and Novelties
Subject: Travel industry
ISSN: 0038-4968
Year: 2006
Canada, Forecasts, trends, outlooks, Forecasts and trends, Practice, Surveys, Market trend/market analysis, Target marketing, Teenage consumers
Fast facts about the greeting market
Article Abstract:
Facts and figures about the US greeting card market, most popular occasions, most popular cards etc. are presented.
Publisher: Kane Communications, Inc.
Publication Name: Souvenirs, Gifts, and Novelties
Subject: Travel industry
ISSN: 0038-4968
Year: 2006
Greeting cards, Greeting cards industry, Greeting card industry
Word of mouth marketing really matters
Article Abstract:
The importance of word of mouth marketing in the success of a business is discussed.
Publisher: Kane Communications, Inc.
Publication Name: Souvenirs, Gifts, and Novelties
Subject: Travel industry
ISSN: 0038-4968
Year: 2005
Venture Analysis, Management, Usage, Marketing, Business enterprises, Company marketing practices, Publicity, Company business management
subjects list: United States, Marketing research, Market research
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