Take stock with teens shopping behavior

Article Abstract:

The survey conducted by Jeff Klinefelter of Piper Jaffray & co. and other researchers on teenage students of United States and Canada, to find out the fashion spending by students, reveals the necessity of understanding cultural differences and young customer preferences, in building brand equity.

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ItEs the new era of customer retention

Article Abstract:

Many businesses neglect the evident fact that customer is the king in business. Customers include employees who are the internal customers. Customer defection in large numbers should prompt the adoption of measures towards customer retention.

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Stickers: making the most of a hot market

Article Abstract:

Popularity of stickers among youth and tourists is discussed. Pirate stickers are believed to be most popular followed by beer stickers.

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