Selling Britain: The British Tourist Authority predicts that visits to the UK will continue to rise this year, despite the strong pound and worldwide economic slowdown

Article Abstract:

The British Tourist Authority (BTA) predicts that there will be 27.4 million visitors to the UK in 1999, spending 13.7 billion pounds sterling, up 7% from 1998. The BTA marketing campaigns are tightly focussed, based on global themes and incorporating both modern Britain and its heritage. The majority of growth is expected to be from the US and several campaigns are targeting that market, especially seniors. The British Arts Cities is one of the contemporary campaigns, and there is also The Green Britain campaign to link walking, cycling and waterways. The theme of the Millennium will also be running through many campaigns.

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Targeting youth travel

Article Abstract:

With the Targeting Youth Travel conference to be held on 10th and 11th March in London, the main focus revolves around promoting tourism in Britain more effectively for attracting younger generation of visitors to the country. The agenda is to get all sectors of the leisure industry involved in improving the quality of tourism. The various agendas of the conference are also discussed.

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British tourism businesses are in need of a full service

Article Abstract:

Britain's tourist industry is failing to deliver a high quality of service to its customers and there is little point in tourist boards investing millions of pounds in marketing if the businesses they promote prrovide poor levels of service.

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