Productivity

Article Abstract:

Increasing the efficiency of the restaurant operation means using the resources and services available creatively and aggressively. Remodeling may mean not only a change in layout and equipment of the kitchen, but also a change in personnel management techniques and expectations. Both labor and capital resources must be used for long-term productivity and profitability.

author: Jackson, Donna
Statistics, Quality management, Traub, Herb, Kershaw, Ken, Brown, David (American double bassist)

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Coupons & premiums: turning long shots into sure things

Article Abstract:

Using discounting, premiums and coupons as promotional strategies, can enhance profits. However consumers must not be conditioned to view restaurants by price factor alone. Value-for-dollar must be a prime consideration in their selections. Operators must monitor their promotions closely to ensure their economic effectiveness.

author: Jackson, Donna
Analysis, Marketing, Beliefs, opinions and attitudes, Premiums (Retail), Coupons (Retail), Discount coupons, Cohn, Lee, Smith, Donald

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Train your servers to sell

Article Abstract:

Teaching waiters and waitresses to be salespeople as well as servers can increase the profits on each sales transaction. A correct and pleasant attitude is a major attribution which the server-seller must be trained to exhibit.

author: Jackson, Donna
Human resource management, Training, Waiters, Waitpersons, Solomon, Ed, Davis, Mary Ann

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subjects list: Management, Restaurants, Restaurant management
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