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Positioning: the example of the lower Rio Grande Valley in the winter long stay destination market

Article Abstract:

The marketing strategy known as positioning can be a useful tool for members of the travel industry. This technique can be used to establish dominance over one's competitors in a given tourism-oriented market. Positioning is the act of establishing a specific image of services offered and rendered inthe minds of consumers in a target market. The Lower Rio Grande Valley is an example of an area which has succesfully positioned itself in the winter long stay destination market.

Methods, Analysis, Recreation, Target marketing, Rio Grande Valley

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The impact of family life cycle on the vacation decision-making process

Article Abstract:

The decision making processes of families in choosing a particular form of vacation are influenced by their family life cycle (FLC). The FLC represents the different predetermined stages in a family's existence. Studies indicate that a family's vacation preferences vary with its position in the FLC. Tourism marketers should pay close attention to the ever changing trends in FLC decision making processes to target particular markets.

Social aspects, Vacations, Family, Travel

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