Out of the blue

Article Abstract:

The 1.12 billion pounds sterling Bluewater retail park in Kent, UK provides consumers with a total shopping experience. The park was thoroughly researched before it was built, focusing on consumer enjoyment and satisfaction with all aspects of shopping. Children are catered for with a series of leisure attractions, while a well balanced array of restaurants offer shoppers different types of food in the food halls.

Author: Fraser, David
Evaluation, Shopping centers, Bluewater Retail Park, Kent, England

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Reel progress

Article Abstract:

The cinema experience must be enhanced to stay ahead of consumer expectations and maintain strong economic growth. Future cinema facilities may include a range of top-quality stores and other forms of entertainment. The Internet worldwide communications network will become central to ticket sales networks, with frequent users gaining access to tickets at no charge.

Author: Fraser, David
Economic aspects, Cover Story, Motion picture theaters, Movie theaters

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Attention to retail

Article Abstract:

A six-point plan is discussed to outline how a retail operation can be constructed to meet consumer requirements in terms of excitement and loyalty. Consumer research, merchandise and range selection, understanding the consumer mindset, own brand merchandise, branded merchandise and design and layout topics are covered.

Author: Fraser, David
Management, Retail industry, Retail trade

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