Make your pricing method a marketing tool

Article Abstract:

Upgrading your menu-pricing policy means considering such important contemporary marketplace factors as competition and the costumer's concept of dollar value.

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Plan for turbulent times

Article Abstract:

Industry needs long-range plans to combat economic squeeze. Planning, combined with careful forecasting is the focus.

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Look forward ... by looking back

Article Abstract:

Imaginative thinking can extend 'feeding only' aspect of the industry into customer-centered complementary areas.

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