Jumping on the brandwagon

Article Abstract:

Some of the UK fitness centres chains are trying to develop their brands to make themselves more easily identifiable and to increase marketing opportunities. L.A. Fitness Group Brand Development Manager Zoe Sharp points out the importance of the company brand representing the company's aims and area of business. She confirms L.A. Fitness is considering branding all their operations. Vardon Health and Fitness Civic Leisure Marketing Manager Karen Lewis acknowledges the essential role of brands to the company. Vardon has decided to give its fitness centres different names and brands.

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Health club operators put faith in glossies

Article Abstract:

Living Well health and fitness chain has launched a 128-page magazine for its members. The magazine, which is called 'Living-Well 'Life'', features lifestyles issues, along with general details about the company and expansion plans. It is hoped that the new magazine will encourage loyalty. Similarly, Holmes Place has launched the second of its twice-a-year magazine called 'The Place'.

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Staying out for the summer

Article Abstract:

The "Commit to Get Fit" campaign was launched by the Fitness Industry Association on July 1st 2000. The campaign, which runs for a month and offers a week's free membership, aims to open health clubs to new people.

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