Internationally minded

Article Abstract:

VisitBritain, a tourism campaign, announced a series of global initiatives that involve destinations, attractions, accommodation providers and tour operators throughout Britain. The touring campaign aims to increase the 7.3 million international visitors annually exploring the different regions of Britain by car.

author: Wright, Tom
International Affairs, Travel Promotion (Govt), Sales promotions, Tourism promotion

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Food for thought

Article Abstract:

The Harden's latest restaurant guide forecasts that owing to the joint efforts of the tourism and hospitality industries the visitors to Britain can experience great fun with high quality wining and dining. The research work regarding the visitors requirements while they are on holidays is discussed.

author: Wright, Tom
Eating and Drinking Places, Analysis, Hospitality industry

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Building the value of tourism

Article Abstract:

VisitBritain is the UK's new lead body for tourism. The aims of the body are to market England as a tourist destination not only to the world, but within the country as well.

author: Wright, Tom
Marketing procedures, Organizational history, Marketing, International aspects, Company marketing practices, Organization formation

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subjects list: United Kingdom, Travel industry, Powers and duties, United Kingdom. VisitBritain, Tourism
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