Greeting card marketers struggle; consumers purchase more expression goods

Article Abstract:

The sales of the greeting cards declined 3.9 percent in 2004, over the previous years. But the sales of the expression goods increased.

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St. Patrick's Day: a great day for Irish

Article Abstract:

The importance of St. Patrick's Day for Irish Americans is discussed. This day also generates a high volume of greeting card sales.

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Gift cards continue to climb, could be $90 billion!

Article Abstract:

The expanding gift card market in US is analyzed and reasons for this growth are discussed.

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