Article Abstract:
The Oblivion ride at Alton Towers amusement park in the UK rises 26 meters above ground then plunges almost vertically down through a hole in the ground to a depth of 26 meters. Planning for the ride included choosing to dig a trench rather than tunnel to construct the underground section. This involved geological and structural surveys and the avoidance of two trees with conservation orders. Designers also had to incorporate pumps to constantly clear water from the underground area. The ride has duplicate monitoring instruments and automatic shutdown in the event of a problem.
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Article Abstract:
Entertainment facilities are set to become an integral part of retail developments, according to Raymond Braun of the Economics Research Associates, speaking at the Urban Land Institute's recent conference on urban entertainment destinations. This trend will be fuelled by changing consumer attitudes, competition from in-home media and movements in metropolitan demographics. Many retail centres will use entertainment facilities to enhance their appeal, and will place increasing emphasis on live entertainment.
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Article Abstract:
The UK soft drinks market is forecast to reach a value of 8 billion pounds sterling by the year 2003. The market is driven by consumer targeting, with firms spending heavily on marketing budgets. The carbonate drinks market relies on the cola segment which was valued at 2.2 billion pounds sterling during 1998. Extension marketing provides brands with a range of different packaging opportunities which target different groups with the same drink.
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