Article Abstract:
The fast food industry is continuously reinventing itself by launching innovative products. It is noticeable that convenience underlies many trends in consumer preferences and purchasing. Operators and food marketers have tapped into the breakfast sector, but are still working on ready-prepared foods or all-day food offerings.
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Article Abstract:
The quick service restaurants have seen one of the worst times in the first quarter of 2003. But innovative marketing has seen growth in segments like main - dish salad which was ordered 27 million occasions from 16 million times in 2002 for same period.
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Article Abstract:
The ailing foodservice industry is to take a closer look at its quick service restaurants segment for innovative planning for growth. The quick service segment has grown 4.7%.
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