Enjoy England

Article Abstract:

The campaign entitled Enjoy England is the result of the new partnership between Visit Britain, all 9 Regional Development Agencies, 9 Regional Tourists Board and 25 private and public sector organizations. TV advertisement is the main focus of the campaign and targets consumers like British residents over 30 years of age, older couples whose children are no longer at home and young families.

Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2003
International Affairs, Travel Promotion (Govt), Description and travel, Travel industry, Advertising campaigns, Sales promotions, Tourism promotion

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A good night's sleep?

Article Abstract:

Hilton Hotels group has launched a new boutique hotels line at Trafalgar Square in London. A personal narrative based on a review of the hotel are presented.

Author: Myklebust, Maria
Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 2004
United States, Services information, Personal narratives, Services, Hotels and motels, Hilton Hotels Corp., HLT, Hotel Review

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Subjects list: United Kingdom
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