Main attractions
Article Abstract:
The US leisure industry has used themeing extremely successfully. Themes play a key role in bringing together the entertainment experience, and have a great impact on environments. They have an ordering effect, and this seems to make visitors want to spend more money. It is vital to select the correct theme for each operation if maximum profit is to be achieved.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
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Gulp fiction
Article Abstract:
Retail sales at themed restaurants can represent as much as 35% of total revenue. Most ventures choose themes based on current popular lifestyles such as Planet Hollywood. Music, films, and sport are obvious themes but new themes are emerging such as the new Fashion Cafe launched by supermodels togethr with Tommaso Buti, an entrepreneur.
Publication Name: Leisure Management
Subject: Travel industry
ISSN: 0266-9102
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
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