Coupons & premiums: turning long shots into sure things

Article Abstract:

Using discounting, premiums and coupons as promotional strategies, can enhance profits. However consumers must not be conditioned to view restaurants by price factor alone. Value-for-dollar must be a prime consideration in their selections. Operators must monitor their promotions closely to ensure their economic effectiveness.

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Advertising: a runaway winner for building business

Article Abstract:

Restaurant advertising should reflect sound planning in order to spend dollars in creative, effective ways. Wise use of the media - from billboards to buses to television - offer endless possibilities for meaningful advertising strategy.

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How to capture group business

Article Abstract:

Special group room profits are predictable. Planning, close monitoring at all stages, ingenuity insure each group function's success. Imaginative thematic schemes, little extras makes event memorable and insures future bookings.

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