Communities as destinations: a marketing taxonomy for the effective implementation of the Tourism Action Plan

Article Abstract:

Tourism can help boost small community's local economies. Through tourism, communities attain more visibility and are able to inspire action for the preservation of natural and historic treasures. Communities should focus on the tourism types over which they can exert the most control and put more emphasis on implementing, rather than constantly formulating, strategies. In accordance with Thomas V. Bonoma's taxonomy, tourism marketing strategy should encompass the action, program, system and policy levels in order to permit effective implementation management.

author: Go, Frank M., Milne, David, Whittles, Lorne J. R.
Research, Management, Community, Bonoma, Thomas V.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Travelogs and the management of unfamiliarity

Article Abstract:

Travelogs are published impressionistic and evaluative accounts of travel to at least one destination area and are written to provide travel information and promotion. They minimize prospective visitors' fears stemming from unfamiliarity with certain destinations using four sociolinguistic techniques namely, simile and metaphor, the denigration of locals, citation of accounts from expatriates or visitors to the area, and languaging.

author: Dann, Graham M. S.
Psychological aspects, Methods, Analysis, Usage, Literature, Travelers, Sociolinguistics, Simile

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Tourism in a global context: the case of frequent traveler programs

Article Abstract:

The flow of information and finance through the international tourism infrastructure has allowed transnational travel, telecommunications and financial services companies access to the tourist market. This trend has resulted in the gradual erosion of the traditional view of national sovereignty, thus altering the established regulatory environment of the international tourism infrastructure.

author: Mowlana, Hamid, Smith, Ginger
International aspects

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


subjects list: Travel industry
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.