Best of the west

Article Abstract:

Brand recognition and understanding the needs of the customer helped Mr. Mike's Vancouver-based chain of self-serve family steakhouses to revive from a lean phase. Mr. Mike's management team has plans to venture into B.C. and Alberta through franchising and corporate locations.

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Fruitful ambitions

Article Abstract:

Restaurants must have a selection of wine as part of their business. Canadian wineries count on these establishments to promote their products, and several restaurateurs discuss their efforts to market domestic wines.

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Profitable promotion

Article Abstract:

Marketing beef dishes in Canadian restaurants is discussed.

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