Attracting attention

Article Abstract:

Issues concerning the criteria used to appraise the merits of a publicly- funded leisure complex such as the Dome, in London, are discussed. Methods used to determine commercial cost and social and economic benefit, to gain public funding, are examined.

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Talking posters

Article Abstract:

The different ways in which marketing cinema posters evolved are presented. The electronic poster would make a significant difference in promoting a film as compared to the plasma screens.

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Planning revisited

Article Abstract:

Issues concerning the developmental requirements of leisure industry entertainment centres and the need to constantly update and implement new ideas is discussed.

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