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All tomorrow's parties

Article Abstract:

The leisure industry can capitalise on the expanding market for children's parties through successful planning and marketing. Mothers aged 20-35 should be the primary marketing target and their needs should be assessed via exit surveys. The type of party package on offer must be considered and booking procedures made as simple as possible. A team of party leaders should be recruited and trained in how to host a party and generate future bookings. Good quality food should be provided after costings are calculated. The party should have a strong brand image.

Methods, Planning, Children's parties, Entertaining

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Everyone's a winner

Article Abstract:

Traditional redemption games do not have the same exciting image as video games, but are still very popular with users of leisure facilities. Leisure operators can derive considerable profits from offering these games, especially if they are seen by the customer as a value added product. The prizes offered should be attractive, and should be tailored to the specific market of that particular leisure facility.

Analysis, Services, Leisure industry, Slot machines

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