A model of multidestination travel: Implications for marketing strategies

Article Abstract:

Multiple destination choice is explained using Lancaster's characteristics model, and the model implications of marketing strategies for destinations. The developed model explains that packages of multiple destinations creates preferable combinations of characteristics for some travelers, and also provides useful strategies for tour operators in combining destinations into a travel package.

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Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives

Article Abstract:

A model for exploiting film tourism marketing opportunities is proposed and the optimum marketing factors that encourage film tourists to visit destinations that are depicted in the movies are identified. Results indicate a high correlation between film tourism success and the proactive efforts of destinations that encourage producers and studios to film at their locations.

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Advertising and publicity: Suggested new applications for tourism marketers

Article Abstract:

The two basic tools, advertising and publicity, used by tourism marketers is explored. Results indicate that a publicity-then-advertising strategy is most effective at persuading potential tourists to visit a specific destination.

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