A model of multidestination travel: Implications for marketing strategies

Article Abstract:

Multiple destination choice is explained using Lancaster's characteristics model, and the model implications of marketing strategies for destinations. The developed model explains that packages of multiple destinations creates preferable combinations of characteristics for some travelers, and also provides useful strategies for tour operators in combining destinations into a travel package.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Travel agency marketing strategy: insights from Switzerland

Article Abstract:

The article analyzes Switzerland as a tourist destination and the role of Internet as an alternative strategy for travel agencies. The role of travel agencies lies in specialized travel services.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Toward a theoretical framework of collaborative destination marketing

Article Abstract:

The article highlights the outcome of destination marketing alliances with the help of a theoretical framework

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: