Article Abstract:
The predictive validity of two priming-based measures of implicit attitudes is demonstrated using a lexical decision task developed by Wittenbrink, Judd, and Park as well as a perceptual identification paradigm pioneered by Payne. The effects were moderated by perceived group variability, such that implicit attitudes offered much stronger predictive leverage if the members of the target category were perceived to be homogenous than if they were not.
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Article Abstract:
Most categories have graded structure in which some exemplars are perceived as better fitting members than others. A within-participant design is employed in which participants made classification judgments with respect to three types of categories- non-social categories, occupational categories relevant to racial stereotypes, and occupational categories relevant to gender stereotypes.
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Article Abstract:
Two alternative hypotheses bearing on the dual roles of group variability and typicality are proposed and tested when people form impressions of single category members. The typicality-functionality hypothesis suggests that typicality play different roles depending on group variability.
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