Article Abstract:
The role played by affect and the self-concept in adolescent never smokers' reactions to the gender valence of cigarette advertising imagery is examined. Results indicate that female-valenced cigarette advertising imagery may have specific effects on never smoking female adolescents by enhancing positive affect and suggesting that women who smoke hold the same characteristics as do the young women themselves.
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Article Abstract:
Responses to eight different cues and the degree of gender difference in cue reactivity are examined in a study of 129 ex-smokers. Heart rate response and smoking urges were among the reactions assessed to cues which included in vivo exposures and standardized scripts. In vivo cues produced the most effect. The standardized scripts impacted women the most.
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Article Abstract:
A study was conducted to evaluate whether smokers generate spontaneous expressions of craving in response to cues designed to provoke a craving state. Results suggest that smokers do spontaneously experience craving, independent of an explicit assessment of craving sensitive than self-report methods under certain circumstances.
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