Article Abstract:
A study assessing which of the three components of source credibility, expertise, trustworthiness, and attractiveness, have more significance in influencing American and Korean consumer perception is presented. Results indicated that the influence of source credibility dimensions varies by the dependent variables. American and Korean consumers treated with equal importance attractiveness, expertise and trustworthiness in their purchasing decisions. The perceived attractiveness of the endorser was more important in determining the attitudes of consumers toward advertisements.
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Article Abstract:
The sensitivity of the cost-of-living to changes in the prices of commodities and monetary aggregates is examined. Likelihood ratio tests and maximum likelihood estimations are conducted to examine the effects of these changes on the cost-of-living. Results show that price- and income-induced changes substantially affected consumer tastes on the cost-of-living in the US from 1947 to 1975.
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Article Abstract:
Natural health discourses propagate the idea that individuals afflicted by chronic illness harbor a powerful, regenerative potential. A postmodern adaptation of Foucauldian theory is needed, to address the complex interrelationships among the care of the self, medical consumerism, and the therapeutic ideology of the natural health, is argued.
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