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The Super Bowl: an investigation into the relationship among program context, emotional experience, and ad recall

Article Abstract:

In this study, we investigate (1) the effect that "Super Bowl XX" had on the emotions (defined by arousal and pleasure) of viewers in three cities and (2) how these emotional reactions influenced recall for ads broadcast during the game. City differences in overall emotional reactions to the program were observed, differences that had theoretical relevance to the effect of emotion on ad recall. Recall was found to be negatively related to emotional intensity (defined by arousal and pleasure polarization) but unrelated to emotional pleasure. Overall, arousal related to recall much more strongly than it did to pleasure. (Reprinted by permission of the publisher.)

Advertising, Super Bowl Game (Football), Recollection (Psychology), Recall (Memory)

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A citation analysis of the Journal of Consumer Research

Article Abstract:

An analysis of the nature of reference sources cited by authors of articles published in five sample volumes of the Journal of Consumer Research is reported. Results indicate that consumer researchers draw upon a diverse literature, although much of it is seldom used. Consumer research is linked most closely with psychology and marketing, although there is a rising trend of citations to its own literature base. JCR authors also tend to rely primarily on journals for their sources of references. (Reprinted by permission of the publisher.)

Bibliographical citations, Bibliographic citations, Journal of Consumer Research (Periodical)

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