Article Abstract:
Amphisbaena: a fabulous animal, keeper of the "Great Secret," according to a sixteenth-century Italian manuscript that belonged to Court Pierre V. Piobb. It is a symbol that occurs with some frequency in heraldic images, marks, and signs. It was known to the Greeks, and it owes its name to the belief that, having a head at both ends, it could move forward or backward with equal ease. Sometimes it is depicted with the claws of a bird and the pointed wings of a bat (Piobb 1950). According to Diel (1952), it was probably intended to express the horror and anguish associated with ambivalent situations. Like all fabulous animals, it instances the ability of the human mind to reorder aspects of the real world, according to supralogical laws, blending them into patterns expressive of man's motivating psychic forces (Cirlot 1962). (Reprinted by permission of the publisher.)
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
An analysis of the nature of reference sources cited by authors of articles published in five sample volumes of the Journal of Consumer Research is reported. Results indicate that consumer researchers draw upon a diverse literature, although much of it is seldom used. Consumer research is linked most closely with psychology and marketing, although there is a rising trend of citations to its own literature base. JCR authors also tend to rely primarily on journals for their sources of references. (Reprinted by permission of the publisher.)
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
This article applies three distinct feminist perspectives to critique scientific objectivity and the problematics, theories, methods of data collection, and methods of data analysis in consumer research. Each feminist perspective helps heighten sensitivity to gender biases in current research and offers insights on new directions for consumer scholarship. (Reprinted by permission of the publisher.)
User Contributions:
Comment about this article or add new information about this topic: