Article Abstract:
Information structures affect the type of product innovation as well as the degree of diffusion of innovation. This is evident in the bicycle industry, which shows how the product design information structure influences innovation. Specifically, the rate of change of the information structure and the level of control exerted over it play a critical role in promoting innovation and diffusion of innovation. It is also suggested that the potential for diffusion of innovation is low when firm-driven product architectures exist, while the potential for high diffusion is likely when the information structure is linked to a series of international standards.
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Article Abstract:
A conceptual framework is presented in order to clarify how customer orientation contributes to New Product Development (NPD) project success that depends on the degree of product innovativeness. The results provide strong evidence that customer orientation in innovation projects has a positive influence on NPD success and that the impact increases with the degree of product innovativeness.
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Article Abstract:
The customer perspective is taken to show that the locus of initiative for product development involvement is of relevance for identifying different types of involvement. It is argued that the degree of involvement needs to be measured.
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