Unlocking the saltwater mystique

Article Abstract:

Before going into saltwater aquarium fish sales, pet shop owners should study the literature on their care, then set up marine aquariums at home and in the shop. Start new customers on hardy, less expensive varieties.

author: Hoff, Frank
Amusement and recreation, not elsewhere classified, Methods, Displays (Marketing), Ornamental fishes

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Petland success: service and showbiz

Article Abstract:

Anthony and Dorothy Redfield own and manage three very profitable pet stores in Florida. Knowledge of pet care, willingness to assist customers, and dramatic display help make the Petland franchises successful.

author: Vaughn, Patricia
Management, Retail trade, Florida, Pet shops, Pet stores, Tampa, Florida, Redfield, Anthony L., Redfield, Dorothy, Petland Inc.

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Feline fever: are retailers catching it?

Article Abstract:

A quarter of American homes have cats, and products for their care amount to 8% of pet shop business.

author: Holz, Loretta
Statistics, Pet supplies, Cat breeds

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subjects list: Marketing
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