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Charity begins with the truth

Article Abstract:

News about the developing world covers the unusual, so the public receives a false impression. Only 1-2% of children in the world are starving and only 20-25% are seriously poor. Knowledge about the developing world comes from the media and from fund-raising agencies. People do not have the personal experience against which to judge the facts they are given. Donations must be shown to be effective, but this implies that only white people solve problems in the developing world. Achievements of the developing world should be publicised.

Methods, Portrayals, Public relations, Fund raising, Journalism, Journalistic objectivity, Objectivity, Philanthropy, Developing countries in the press

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Cashing in on fame and fortune

Article Abstract:

UK charities which have a flexible and proactive approach have been particularly successful with cause-related marketing. It is vital that charities are able to adjust aspects of their own work to align themselves with different corporate approaches if they are to really become firmly established in cause-related marketing. They must have a strong awareness of their own brand identity, and know how far they need to go to protect it. Gaining the support of a celebrity can be beneficial, but the celebrity must be used effectively.

SOCIAL SERVICES, Private Social Services, Social Assistance, Marketing Management, Marketing, Charities

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