Full steam ahead

Article Abstract:

The trends in buyer representation real estate firms in the United States are discussed. Statistics shows that 64% of home buyers in the year 2005 used buyer representative services.

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Lowe's: direct mail on your behalf

Article Abstract:

The details on the direct mail marketing program created by the Nar and Lowe's home improvement warehouse to make it easy to reach the customers and the clients is discussed.

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A positive spin

Article Abstract:

Guidelines for competitive marketing of resale homes against new home construction are presented. Included are tips on pricing, quality, timing, surroundings and upgrades.

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