The eyes have it: Bill Oberlander and the new age of advertising

Article Abstract:

New Art Directors Club president Bill Oberlander, in a lecture called The Big Picture, has convincingly argued that the importance and power of advertising design is increasing, while that of verbal copy is decreasing. He advocates making visual elements the primary focus of ads because they reach the consumer on a deeper level and faster than written copy can.

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Pyro's mild mannered prophet

Article Abstract:

Tom Tilford, called the prophet, seeks to escape current advertising formulas. His work is layered, dense, and dark. Pyro's clients include Home Depot, Motel 6, Quake and Doom, and PrimeCo. He finds the most successful advertising agencies to be dormant in creativity, while the smaller agencies are often used to target youth or new consumers.

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Leslie Smolan and Ken Carbone

Article Abstract:

Leslie Smolan of Carbone Smolan agency describes her greatest professional achievement of the design of Houghton Mifflin K-8 Elementary Reading Program. She states that Ken Carbone has influenced her even after 26 years since he continues to challenge her with his creativity, his passion for design and his dry wit.

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