Article Abstract:
Silicon Graphics Inc. is preparing to make high-end digital design, animation, and graphics control available to people who are not technicians. The company has always succeeded in getting the entertainment industry's top studios interested in its hardware, but now that designers and creative people are interested in using the technology, the company is offering classes to accelerate the learning curve. Company management expects that more people will be designing with studio quality graphics.
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Article Abstract:
R/GA's founder Robert Greenberg has been a leader in the use of digital imaging software to create fantastic and unexpected graphics for his advertising clients. Greenberg's clients have included Diet Coke, Woody Allen, and Shell Oil, in which R/GA created a spot where animated cars seemed to dance down the highway. Greenberg has earned the respect of his peers for his foresight in anticipating technological innovations and for the creativity with which he has used them.
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Article Abstract:
Margo Chase Design is moving into new media areas with a reputation for creating cutting-edge graphics for rock stars and their products. Margo Chase says that her relative lack of compromise comes from the freedom of a genre that is not sold primarily by its packaging. Among her firm's other projects are snowboard designs for Kemper and Yonex Gallanta, the logo for Selena's 'Dreaming of You,' and packaging for a line of personal care products from Kama Sutra Co.
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