Article Abstract:
OverDrive Systems Inc (Cleveland, OH) uses Microsoft Word 5.0's text, graphics and page layout features to produce user manuals for the MS-DOS-based legal-office software programs the firm develops. The $1 million company has three desktop publishing employees, four IBM PC-compatible systems (two 80286-based EGA systems and two 80386-based VGA systems), three HP LaserJet II printers and software. OverDrive estimates that it saves $50,000-$100,000 annually in typesetting and pasteup. Cited benefits of the firm's desktop publishing strategy include low equipment costs, the combination of desktop publishing and word processing features in Microsoft Word 5.0 and the use of PCs in the rest of the firm. Problems include the somewhat limited desktop publishing features of Word 5.0. Total desktop publishing hardware and software costs are about $26,000.
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Article Abstract:
Tom Mennillo and Wayne Buckhout started their own typesetting, layout, and graphics business in Columbus, OH. The business is known as Laserpage. One of Laserpage's innovative public relations efforts is the printing of football play diagram sheets, for plays executed by the Ohio State football team. These football play diagrams fit into the plastic trays used by cafeteria-style restaurants. Mennillo and Buckout are in the process of creating football play diagrams for a national pizza chain of restaurants.
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Barry Rickert, Pres of Key Link sells desktop publishing training and support packages through local computer dealers. Rickert found that his clients, after training, were buying computer systems of their own. To circumvent this discovery, Rickert restructured his business dropping the typesetting service, and reduced Key Link to a service bureau that simply provides phototypeset output from disk files submitted by his customers.
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