Article Abstract:
The advertising industry is working with better technology and more resources than ever before, yet in 1995 the quality of production mimicked that of 1947. This is a result of clients who not only settle for mediocre ads, but also are unaware of the difference between good and bad advertising. Advertisements such as Mr. Jenkins, created by Donny Deutsche for Tanqueray Gin, are on the cutting edge of the industry because they take risks and make room for the next generation of consumers.
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Article Abstract:
Michael Ovitz, head of Creative Artists Agency Inc, has agreed to work with Coca-Cola Co. Ovitz's creative ideas for commercials have been well received by Coke executives. Ovitz's designs are more innovative and interesting than most of the ads created by Madison Avenue agencies, and his imaginative style is expected to influence the way other agencies design ads.
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Article Abstract:
The new products launched at the MacWorld convention in New York by Apple Computers are discussed. The features and striking designs of the new iMac, optical mouse, extended keyboard and the Power Mac G4 Cube are evaluated.
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