Article Abstract:
Interactive Marketing Group (IMG) produced an interactive floppy disk called The Deciding Factor to advertise products for ten companies. The disk was circulated in the Jun 22 issue of Forbes magazine, and the $20,000 to $25,000 cost of each ad was similar to the cost for a standard supplement ad in Forbes. The ads provide text which includes selection options to obtain further information. Jaguar focused on its sedans and XJS coupes, providing leasing information, representations of each car and an opening animation sequence programmed mostly in C. Ads included means of determining ad effectiveness, and IMG solicited responses about the disk as a whole. 1,200 questionnaires were returned, and reaction was positive. A version of The Deciding Factor with new clients will appear in Forbes' Mar 15, 1993 issue, and versions may appear on other publications.
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Article Abstract:
Educational institutions all over the US are beginning to offer courses and degree programs in multimedia technology. The extended education department at San Francisco State University has developed a multimedia program with the help of the International Interactive Communications Society, for instance. Also, the Georgia Institute of Technology offers introductory multimedia courses for about $400 as part of its adult education program. The School of Communication Arts has six-month courses on computer art and animation and computer graphic design. Columbia College has even inaugurated an undergraduate major in multimedia through the academic computing department. The Massachusetts Institute of Technology offers graduate courses through its Media Lab, and New York University through its Interactive Telecommunications program.
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Article Abstract:
The Washington Post Co is targeting its Newsweek Interactive, a new CD-ROM product, at subscribers who want to interact with the news they are getting. The title is currently available for free to users with a portable Sony Multimedia CD-ROM Player (MMCD); a DOS CD-ROM version will be available in Apr 1993. According to Newsweek senior writer Michael Rogers, Newsweek Interactive lies somewhere between a TV show on disc and a magazine on disc. Newsweek Interactive provides original stories with moving images and audio, an archive of three months of Newsweek issues and stories from the Washington Post, and instant access to background material. The system lets users move from the main narrative into any number of background articles.
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