Article Abstract:
Here is a look at the process of choosing the correct typeface for different kinds of documents. Documents are divided into categories: newsletters and newspapers; books; correspondence and memos; annual reports; charts and graphs; advertising and brochures; and business and scientific reports. Suggestions include: text set in a sans serif face gives the document immediacy; Caslon, Janson and Galliard offer good readability for books; replicas of typewriter faces lack imagination in memos; annual reports deserve a 'designer typeface' such as Weiss with heads in Amerigo or Libra; Clarendon, a face legible in small sizes, is good for charts and graphs; safe choices for business and scientific reports are the distinguished serif faces - Sabon, Bembo or any Garamond. The number of available typefaces are rapidly increasing so an understanding of a faces' effectiveness is advantageous.
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Article Abstract:
Bodoni, a 'modern' typeface, features strong vertical stress in the alphabet; thin, unbracketed serifs; and sharp contrast between thin and thick strokes. Bodoni derives from a fascination with Roman and Greek antiquities that dominated the popular arts of Europe at the close of the 18th century. Printer and typographer Giambattista Bodoni set his early print in typical 'old style' faces, work which is described as especially beautiful. Bodoni, which is unique in appearance and is not usually mistaken, does not offer the universal utility of the Garamonds, Times, or Baskerville, being too peculiar to be used for all purposes. Bodoni is particularly bold and authoritative, and is a favorite choice for newspaper headlines.
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Article Abstract:
Poliphilus is a typeface originated by Aldu Manutius in 1499 and recently rendered digitally by Monotype Typography for its Monotype Typeface Library. Both a 1923 metal cutting of the face and the digital version were produced by a combination of photography, tracing and engraving that faithfully reproduces not the typeface envisioned by its creator, but the actual results yielded by the pressing, including the irregularities of cuts and the poor impressions made by a 15th century wooden printing press. Blado, the Poliphilus italic, was reproduced from an impression made at a later date, and by a different printer, and is preferable to Poliphilus in many respects.
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