Adding exchange to charity: a reference price explanation

Article Abstract:

A study on fund-raising practices examines whether donors find their charity of good worth when they are in return given low-utility goods like key-chains as a thanks-giving.

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Ask and ye shall receive: The effect of the appeals scale on consumers' donation behavior

Article Abstract:

The authors present a model which predicts what amounts fund raisers should suggest for donations in order to receive the most money.

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Exploring age-related differences in information acquisition for a gift purchase

Article Abstract:

This article reports on age differences in obtaining in-store information in the process of purchasing a gift.

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