Article Abstract:
A computerized process tracing tool, Mouselab, and an eye tracking system called Eyegaze were used to compare information acquisition behavior for choice tasks. An experiment was conducted using apartment selection tasks and gambles. Significant differences were found in decision processes as a result of the process tracing method used. The amount of time needed to acquire information was higher with computerized process tracing tools, as against eye tracking systems. Thus, more systematic information acquisition behavior was observed for those using Mouselab than those using Eyegaze.
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Article Abstract:
Post-choice valuation is affected by satisfaction and regret. A proposed model of post-choice valuation revealed that rejoicing enables a person to experience a positive post-choice valuation despite having a performance that falls short of expectations. People tend to select the best-performing forgone alternative as a reference point for comparison whenever the outcome is positive. On the other hand, worst-performing forgone alternative is selected as a reference point for comparison whenever the outcome is negative.
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Article Abstract:
A study is conducted to determine whether knowledge about beliefs cause people to behave as if others have access to these beliefs. Subjects are given privileged information about the value of a company and asked to predict the behavior of a buyer. Results show that the type of privileged information possessed by subjects influenced predictions of buyer behavior.
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