Expansion of natural lines draws attention to claims

Article Abstract:

Sales of natural products for skin treatment, shampoos and some cosmetics has increased over the years. Total retail sales for '82 is estimated at $1 billion. Consumers are willing to pay a higher price for natural products and believe their claims. Misrepresentation or deception can result from manufacturers. Medical claims can classify it into the drug category. Consumers must be protected against false claims. As of yet, there are no rules from the government on advertising and promotions of cosmetics or toiletries.

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The 'right' product packaging maximizes advertising clout

Article Abstract:

The packaging of a product is part of the advertising. The product must be projectable from the shelf. The manufacturer must think about how the product will appear on the store's shelf. Many manufacturers now rely on dual distribution: that is, putting their product in both drugstores as well as department stores.

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How to put more 'operative' in industry co-op advertising

Article Abstract:

Successful cooperative advertising requires careful planning. Important considerations are a definite understanding of the terms of offering, coordinated time schedules, and cost, determined in advance. Control should be clearly established.

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