EEMCO worldwide in the new Millennium

Article Abstract:

The European Group on Efficacy Measurement of Cosmetics and Other Topical Products is considering new cosmetic legislation to regulate claims of efficacy.

author: Pierard, G.E., Masson, Ph.
Product standards, safety, & recalls, European Union, Legal/Government Regulation, Laws, regulations and rules, European Group on Efficacy Measurement of Cosmetics and Other Topical Products

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Building Effective Vendor Relationships

Article Abstract:

Industry analysts highlight the role of cosmetics scientists in the promotion and marketing of new cosmetic products. The link between scientists and vendors, or suppliers, is pivotal in the use and distribution of raw materials, specialty chemicals and other supplies in the cosmetics industry.

author: Schueller, Randy, Romanowski, Perry
Company Planning/Goals, Brief Article

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Evaluating claim substantiation data: separating marketing hype from reality

Article Abstract:

If your job is to develop products you do not have time to read endless claims. Many claims are more imaginative than the chemistry supporting them.

Marketing/Advertising Methods

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subjects list: Marketing, Toiletries, Toiletries industry, United States
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