Consumer expenditure study

Article Abstract:

Study covers 1982 and includes all types of cosmetics, fragrance products, skin- and hair-care products, men's toiletries, and both prescription and nonprescription drugs and health products. The total market has grown to $39 billion. Retail sales of cosmetics increased 3.7%, fragrances 3%, and skin preparations 6.2%. Other categories were also up, although many figures reflect price increases, not consumer demand.

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Hair-care sales up 18.2%; black lines top $400 million

Article Abstract:

Hair-care products for Blacks are showing enormous growth in sales. Main sales outlets are beauty salons and chain drugstores. Grocery stores have been slow in picking up these products. Wave and curl products are the leading category, followed by straighteners and relaxers.

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Narrowcasting can broaden TV marketing effectiveness

Article Abstract:

Many cosmetic and toiletry manufacturers are discovering the affordable use of cable TV industry. The bigger manufacturers use cabel TV as a supplement to selling. The ability to set up low-cost test markets is also useful.

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