Article Abstract:
An increasing number of Internet World Wide Web-based businesses are dropping the 'e' or 'i' prefix and '.com' from their official online corporate names. The move appears to be an effort to induce consumers and investors to judge these enterprises solely on the merits of the goods and services they provide rather than the promise of lucrative returns these companies hold because they happen to be Internet firms. A brand consulting agency analyst noted that these tech companies appear to be going back to the basic principles of good branding and brand identity.
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Article Abstract:
The rate of online holiday spending is slowing down due to the effect of economic factors such as higher fuel prices on discretionary spending. Although the year-over-ear sales gain is almost 50% for the Nov 27-Dec 3 week, it is down from a 139% jump reported for the previous week's yearly change. Higher gasoline prices have left consumers with $65 to $100 less a month than they had for holiday shopping in 1999. In addition, home heating oil prices have also gone up.
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Article Abstract:
Internet retailers are offering quality holiday gifts to consumers on a tight budget. The retailers specializing in steeply discounted merchandise are liquidating over-produced and discontinued name-brand merchandise ranging from apparel and office products to jewelry and toys. In turn, the enormous amount of data collected with Internet purchases a real-time view of consumer demand, price sensitivity and how long to hold a product at a single price.
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