Article Abstract:
H.J. Heinz Co will launch a line extension of its classic red US ketchup icon: a green ketchup in a new, child-friendly bottle that is designed for children to hold with both hands. The new bottle containing the classic red version of the condiment will also be made available to traditionalists among the company's young customers. Heinz has been seeking new ways to grow, and believes that the new bottle shape will increase ketchup use among children aged four to 14.
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DirectWeb, a new Internet firm, offers a fully operational computer and unlimited Internet access for $19.95 monthly. The offer was launched through an advertising campaign in Philadelphia, PA. Once new clients sign up for the company's credit card, they will not pay the $150 equipment deposit. The computers of DirectWeb will include such features as CD-ROM drives, 56K modems and Intel Celeron 333 megahertz processors.
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Beverage makers are offering herbal versions of their drinks as sales of drinks with herbal extracts totalled $4 billion in 1998. Among the companies with new products are Ice cream maker Ben and Jerry's with its line of frozen smoothies called Tropic of Mango with echinacea and Raspberry Renewal with ginseng, and South Beach with its Mistic and Apple & Eve herbal enhanced drinks.
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