Taking on the world, Amazon.com unexpectedly breaks up with FCB San Francisco

Article Abstract:

After three and a half years, San Francisco-CA-based ad agency FCB Worldwide is no longer handling the worldwide $50 million-plus ad account for online retailer Amazon.com Inc. Amazon is reviewing its account with an eye toward worldwide growth and is looking specifically for an agency that has 'global network' connections.

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Three large companies are choosing shops to handle their media assignments

Article Abstract:

Three big American companies have chosen three different media buying services to handle their media planning and buying accounts. Best Buy Company Inc. hired Starcom North America, Gateway Inc. chose Initiative Media North America and Bristol-Myers Squibb Co. has contracted with MindShare of New York, NY.

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Three large companies are choosing shops to handle their media assignments

Article Abstract:

Three large companies, Best Buy Company Inc., Bristol-Myers Squibb Co. and Gateway Inc., have selected agencies to handle their media buying and planning accounts. Total billings for the accounts are $575 million. Best Buy selected Starcom North America, Bristol-Myers chose MindShare and Gateway contracted with Initiative North America.

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