Best Western beefs up TV spending in what it sees as a key year

Article Abstract:

Best Western International's $20 million TV campaign presenting a variety of reasons people travel, and of course stay in that nearby hotel. BBDO Worldwide created the ads to impress upon the traveler that their client is the world's largest hotel chain.

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Hyatt moves to raise the global profile of its hotel brands

Article Abstract:

Hyatt International is launching a $10 million ad campaign, produced by D'Arcy Masius Benton Bowles. The ads have an 'experiential' thrust, and are intended to convey what guests can expect to feel when they visit one of the three distinct hotel brands, the Park Hyatt, the Grand Hyatt and the Hyatt Regency.

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The 2002 Winter Olympics are spawning new campaigns and expanding some older ones

Article Abstract:

Xerox Corp. and Allstate Insurance Co. will use their sponsorship of the 2002 Winter Olympics in Salt Lake City, UT, as a way of introducing two new print and TV ad campaigns. Xerox's campaign. designed by Young and Rubicam, New York, will market Xerox's one-to-one marketing, office color products and publishing on demand. The Allstate campaign, designed by Leo Burnett, will show various hands of Olympic athletes with the slogan 'the right hands make all the difference.' Other Olympic sponsors like McDonald's Corp., Visa and Samsung Electronics have opted to tweak already-existing campaigns.

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