K2 Design branches out into the risky realm of wireless services with acqisition of SilverCube

Article Abstract:

Internet marketing services company, K2 Design Inc., is branching out into wireless services starting with the acquisition of SiverCube Inc.

author: Elliott, Stuart
Asset sales & divestitures, Acquisitions & mergers, Mergers, acquisitions and divestments, K2 Design Inc., Silvercube

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Giants engage in battle for billings as DaimlerChrysler conducts assignment review

Article Abstract:

DaimlerChrysler is undertaking a review of its advertising assignments and both True North Communications and Omnicom Group are vying for the $1.3 billion dollar contract.

author: Elliott, Stuart
Advertising, DaimlerChrysler AG, Contracts, Omnicom Group Inc., OMC, DCX, True North Communications Inc., TNO

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Rapid developments in terror case and varying standards of taste complicate adjustments of ads

Article Abstract:

Taking steps to change inappropriate advertising, the media, agencies and advertisers are all getting negative feedback that varies from different parts of the country. People magazine has made apologies for its inappropriate layout of ads next to New York City carnage. Pepsi will not advertise at all, making the decision day-by-day. Coke will start its Cal Ripkin ads which are thought to represent values which are appropriate in the aftermath of the September 11th disaster.

author: Elliott, Stuart
Marketing procedures, Television, Advertising Activity, Account Activity, Print Media, Consumer Attitudes, Media Business, Psychological aspects, Coca-Cola Co. (Atlanta, Georgia), Influence, Ethical aspects, Advertising campaigns, Media coverage, KO, PepsiCo Inc., PEP, Mass media, Terrorism, Errors, Errors (Mistakes), World Trade Center and Pentagon Attacks, 2001, People Weekly (Periodical)

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subjects list: United States, Advertising agencies, Advertising
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