PepsiCo calls on J. Walter Thompson to develop a $10 million campaign for its bottled water

Article Abstract:

PepsiCo has selected J. Walter Thompson agency to create commercials, print ads and a new tag line for its bottled water, Aquafina. Sales of nonsparkling water have skyrocketed in the U.S. to more than 1.2 billion gallons last year.

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A new campaign will try to differentiate Lipton's Iced Tea from its main competitors

Article Abstract:

Lipton's Iced Tea's market share has declined from 10.8% in 1997, to 9.5%, in 1999. Sales of premium teas against all other soft drinks have increased: 3.7% in 1998; 5% in 1999. The Pepsi/Lipton Tea Partnership plans to spend $9.9 mil this year on advertising.

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Marketers are continuing their search for efficient haven in a storm-tossed economy

Article Abstract:

Dell Computer Corp. will consolidate its account, choosing the Chicago office of DDB Worldwide, which comes as a blow to Lowe Lintas. Goodyear Tire & Rubber Co. has named Goodby, Silverstein & Partners to its North American account. PepsiCo has named the Chicago office of FCB to its Aquafina account.

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